Madison Ave Weekly

The Feu de Sable Madison Ave Weekly is a celebration of the rhythm of New York and the enduring elegance of one of its most iconic streets.

Powered by the Chronode Calibre C101 designed by Jean-François Mojon, the watch is built around a simple but compelling proposition: one complete week of autonomy from a single winding. Two barrels arranged in series store enough energy to power the movement continuously for seven days while maintaining stable performance at an unhurried frequency of 21,600 vibrations per hour.

The seven-day power reserve indicator serves a dual purpose. Technically, it provides a precise indication of the remaining energy stored within the twin-barrel system. Emotionally, it becomes a companion to the wearer's week. Fully wound on Sunday, the indicator begins at seven and gradually progresses toward one, marking the passage of time not merely in hours and minutes, but in experiences.

This concept inspired the watch's name. Madison Avenue has long represented the intersection of craftsmanship, design, fashion, architecture, culture, and commerce. Like the avenue itself, the Madison Ave Weekly is designed to remain relevant beyond trends. It is a watch intended not for a single occasion, but for an entire week of living.

The wearer may begin the week beneath the celestial ceiling of Grand Central Terminal, continue through the flagship watch boutiques and ateliers that define Madison Avenue, and arrive at the following Sunday without once returning to the crown. The watch quietly accompanies every step of the journey, its power reserve decreasing in parallel with the passing days.

Produced in a limited series and created in collaboration with one of contemporary independent horology's most respected movement constructors, the Madison Ave Weekly reflects Feu de Sable's commitment to combining meaningful mechanical architecture with thoughtful storytelling. It is not simply a seven-day watch. It is a watch designed to experience a week.