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AMIDA

Digitrend Open Sapphire

Case material
Steel
Sapphire crystal
Bracelet strap
Metal
Buckle
Pin buckle
Dial finish
Light refracting display in sapphire
Water resistance
50 m
Size
39.6 x 39 mm
Thickness
16 mm
Movement
Self-winding mechanical
Power reserve: 44 h, 28800 vph
Functions
Hours, Minutes, Jumping hours
Reference
WG41AAA.BEBNMM1A
Launch date
06.2025
Collection
Digitrend / 150-pieces limited series
Price incl. VAT
4’900 CHF
Description

Past Forward – The 70s Driver's Watch Returns with a Stunning Take on Jumping Hours.

Under the sapphire crystal hood, the watch engine is on full display.Watch the precise dance of discs as each hour clicks into place. Sense the engineering behind this unique system.

Drawing from classic Targa design, the Digitrend Open Sapphire combines a transparent yet robust sapphire case with pure mechanical aesthetics. 

Design, technology, transparency, style...High performance meets total clarity – at an accessible price point.

THE STORY

It is more than an update to a classic watch. It is the wonderful continuation of a story. A story of innovation, now beautifully resumed.

Amida first shocked the watch world in 1976 with the mechanical Digitrend. A prism at the front turned the jumping-hour disks ninety degrees, so time could be read on the side while driving. Today we pick up that idea and move it forward.

Two-thirds of the new case is clear sapphire grown by the Kyropoulos method. Each piece is shaped and polished for more than twenty hours until it shows no optical distortion. Light floods the movement and makes every edge sharp to the eye.

Inside sits a Soprod Newton automatic base linked to our own in house jump-hour module. The module keeps the original digital display but is built with modern tolerances and Swiss traditional finishing. Wide Geneva stripes, mirror anglage, and tight perlage reward a closer look.

We build this watch in small numbers. It is the work of an independent team that wants to resume Amida’s path of bold ideas and clear function. The Open Sapphire is our statement that innovation is not a one-time event. It is a journey we intend to continue.