Chiffre Rouge 41mm black Ultramatte chronograph

Launched in 2004, Dior Chiffre Rouge marked Dior's entry into mechanical watchmaking with unwavering precision, swiss excellence and a bold design, full of Parisian flair and elegance.

In a watchmaking world constantly celebrating symmetry, Dior Chiffre Rouge stood out thanks to a combination of distinctive design elements: an asymmetrical case combining a round shape with the sharpness of a line on the 3 o’clock side, a crown placement at 4 o’clock highlighting the asymmetrical case, distinctive bezel notches between 9 and 12 o’clock as well as the striking red accents, tribute to one of Monsieur Dior’s most favorite colors.

Celebrating its 20th anniversary in 2024, Chiffre Rouge came back on the forefront of Dior Timepiece offer with a modernized design inspired by the original aesthetic of the collection.

Bold declaration of individuality and a celebration of the unexpected, this new design celebrates the asymmetry of the collection by pushing it a step further with a bi-component construction combining the watch case to an additional bumper located on the 3 o’clock side that highlights the play of shapes.

Adding a touch of singularity, Dior iconic cannage pattern adorns the watch, decorating its dial, strap and the oscillating weight of the Zenith El Primero movement that equips the chronograph version of Dior Chiffre Rouge. 

In 2025, Dior Chiffre Rouge continues its creative journey with the addition of a new aesthetic featuring a black and red gradient dial, celebrating Monsieur Dior’s beloved color, for a bold design, truly blending the sporty spirit of the collection to the elegance of the Maison.