TAG Heuer

Carrera Plasma Diamant D'Avant-Garde


Aluminium with diamond setting
Bracelet strap
Aluminium with diamond setting
Folding buckle
Number of carats
Dial finish
Polycrystalline Lab-Grown Diamond
Water resistance
100 m
ø 44 mm
15.39 mm
Self-winding mechanical
Power reserve: 65 h, 28800 variations / hours
Hours, Minutes, Seconds, Tourbillon, Chronograph
Launch date
Price incl. VAT
500’000 CHF


TAG Heuer’s breakthrough, Diamant d’Avant-Garde technology enabled the Swiss luxury watchmaker to use lab-grown diamonds for the first time ever, in 2022, on a chronograph case, crown, dial, and indexes. This year, the brand is taking its cutting-edge and industry-defining CVD expertise one step further, adding lab-grown diamonds in custom, creative shapes to the exclusive timepiece’s aluminum bezel and bracelet.

With the brand celebrating the 60th anniversary of the TAG Heuer Carrera, a historic milestone for 2023, it was only fitting that the iconic flagship collection was once again chosen to express TAG Heuer’s enduring avant-garde spirit and commitment to innovation.

The Diamant d’Avant-Garde technique reaches new creative heights, defying convention and pushing boundaries. It also offers TAG Heuer clients and collectors the opportunity to own a truly disruptive, never-seen-before watch design, combining the most advanced technical know-how with daring style and stunning finishings.

The spectacular new TAG Heuer Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon 44mm is a matte black chronograph echoing the signature features of the TAG Heuer Carrera, with its highly legible, uncluttered bicompax dial, facetted lugs, sporty elegance, reliability, and timeless spirit.

The 44-mm case, bezel, and bracelet are made of sleek black sandblasted anodized aluminum, set with lab-grown diamonds of various imaginative shapes throughout. The case includes 4.3 carats of 48 lab-gown diamonds, while the bezel features 26 for a total of 1.9 carats, and the bracelet holds 34 for a total weight of 1.9 carats.

The crown is a single 2.5-carat lab-grown diamond, optimized in growth and cut for the sharpest, cleanest fit. The two steel chronograph pushers at two and six o’clock are enhanced with a black DLC coating, allowing the diamond crown its place to shine boldly as a functional jewel.

The arresting 4.9-carat dial, made up of 12 diamonds and three polycrystalline diamond plates, is one of this piece’s most groundbreaking features. The brilliant result is achieved by growing a vast number of diamond crystals as one, as well as creating breathtaking reflections and light effects in a single diamond entity –one of the many creative applications of CVD technology.

This unique dial design is punctuated by 12 white gold indexes set with lab-grown diamonds. The hours and minutes hands are rhodium-plated with matte black lacquer and white Super- LumiNova® for optimal legibility, joining the fine rhodium-plated central hand.

At three and nine o’clock, we find the two elegantly contrasting minutes and hours chronograph sub-counters, made of black polycrystalline diamond and animated by finely polished rhodium- plated hands.

The black aluminum bracelet echoes the signature TAG Heuer Carrera H-shaped link tapered bracelet, known for its thoughtful ergonomics and streamlined style, dotted with a constellation of 34 avant-garde diamonds totaling 1.9 carats. It is fastened by a double- folding steel clasp with safety push buttons, in matching matte black.

With almost every visible component on the standout new chronograph set with Diamant d’Avant-Garde diamonds, the piece weighs a total of 15.5 carats (124 diamonds in total). These lab-grown diamonds, carefully selected for the TAG Heuer Carrera Plasma Diamant d’Avant-Garde, are manufactured by TAG Heuer’s network of partners, such as Lusix and Diamaze, who are specialized in this disruptive, cutting-edge technology.

Just as impressive is the watch’s top-of-the-line movement, the Calibre Heuer 02 Tourbillon Nanograph. Developed and manufactured in-house, the COSC-certified chronograph movement features a tourbillon, beating through the dial at six o’clock. It offers a unique, 65-hour power reserve that was specially developed for the TAG Heuer Carrera Plasma. This special edition has been extensively hand-finished, and features the oscillating weight in the form of the TAG Heuer shield.

Thanks to its exclusive carbon nanotube hairspring, the piece delivers exceptional levels of anti-magnetism, shock resistance, stability across temperature ranges, and refined geometry for excellent chronometric performance. It also represents an inspiring, thorough approach to mastering the carbon material both on and inside the timepiece, completing the fully carbon-infused vision of the watch.

The new TAG Heuer Carrera Plasma Diamant d’Avant-Garde is the ultimate expression of TAG Heuer’s drive to combine advanced innovation with bold creativity. It represents the next step in the brand’s exploration of the boundless potential offered by the Diamant d’Avant- Garde Technology. Only a limited number of pieces will be produced with this highly exclusive design, available upon order in TAG Heuer stores worldwide. A first, commercially available piece can be expected for September 2023 at a price point of CHF 500,000.