My name is Itay Noy. I’m an independent timepiece maker throughout the world. Since 2000 I have been creating limited-edition hand-crafted watches, one new collection every year.
My studio is located in the old city of Jaffa, where each watch is assembled to order, by hand; I make about 120 pieces a year, all in my own original designs, using components & movements of the highest quality integrated with in-house dynamic dials, modules and complications.
Watches in the Time Quarters series have faces divided into four quarters.
Each quarter contains a time-display comprised of twelve dots to represent the hours.
One quarter of each time-display is a window that reveals three hours – one quarter – of the twelve-hour clock cycle.
As the time flows between the four time displays, the windows show the hour.
The windows are gradually exposed and concealed as one hour moves to the next.
A traditional analog clock is positioned in the center of the watch.