The perfect sport chronograph for car aficionados
Tag heuer formula 1 motor racing legitimacy
It all started with the will of a visionary man, edouard heuer, the founder of the brand to dominate high-quality sport timing instruments with his first chronograph in 1882. revolutionizing the timing industry by being the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second, tag heuer became the natural choice for many sports event and motorsports aficionados.
Official timekeeper of formula 1 between 1992-2003 and part of the longest-running partnership in formula 1 (29 years) with mclaren mercedes since 1985, tag heuer has a strong legitmacy in motor racing industry and created the ‘tag heuer formula 1’ collection in 1986.
Today, tag heuer draws upon its active engagement in the world of formula 1 to create the most accurate timing instruments and watches in the world and release in 2014 the new tag heuer formula 1 full black automatic chronograph showcasing motorsports features.
The tag heuer logo sweeps us into the dynamic world of sport competition and speed.