The MAGON Fórsa (Irish for force) Titanium, is the only titanium, tonneau-shaped, Swiss made automatic, column-wheel chronograph at this price point in the market.
When we decided to create a brand in this particular end of the market, we knew it would have to be better than most if it was to stand any chance of success. As a small independent watchmaker this was no easy task.
Design and development took almost 3 years, working with some of the best companies in Switzerland and Germany (case maker).
Starting with the movement, we chose a classical column-wheel chronograph over the more common mass-produced cam-actuated system. A collaboration with the Swiss manufacture, La Joux Perret, brought to fruition a custom finished, clean and strikingly designed mechanism, that offers a high-end chronograph at an affordable price. The finish on the bridges, steel work, column wheel, rotor and even the screws, help make the Fórsa a unique and special chronograph.
The dial alone is a collaboration between 3 separate dial companies in La Chaux de Fonds. The dial follows the same curves as the case and glass, demanding extreme precision. Most brands in this price range choose a flat dial, rather than the more difficult but more aesthetically pleasing curved dial. Forged from a single block, then machined to accommodate the movement, the dial has all the Superluminova applied by hand.
The case is testament to German engineering. Ensuring a waterproof tonneau case is never easy, yet we achieved 10 ATM in this grade 5 titanium case. Every detail of the case has been considered, from the pushers which mimic the curves of the case itself, to the crown which is a nod to our Irish roots and inspired by the ancient Irish alphabet, Ogham.
The strap was developed with Biwi SA and is the result of over a year in design and development. MAGON’s criteria included sustainability, durability, design, uniqueness, animal welfare and comfort. The results speak for themselves.
As with most creations, it needed inspiration and we chose the wonderful sport that is rugby. While, by no means a ‘rugby watch’, subtle hints throughout the design helped to mould this into the watch you see before you. There are countless sports watches and sports sponsored by watch brands but the MAGON Fórsa is one of the very few ever created from the ground up with a particular sport as inspiration.