In 2012, ArtyA’s CEO and designer Yvan Arpa created the Son of Earth collection and endowed it with the most beautiful and living things the Earth has to offer. One of the first designs in the line was the Butterfly.
These watches don’t simply reproduce the design, style and colour of a butterfly. Under the strict control of the relevant authorities, and with their full consent, for the first time ever artist D. Arpa-Cirpka successfully incorporated genuine butterfly wings within the dial. All of ArtyA’s DNA is distilled in these timepieces: unique, tailor-made watches that are highly creative and completely unprecedented in the field of watchmaking.
“Our tagline says ‘Unique Pieces’, and we mean it,” says Yvan Arpa with a smile. “Our collections used to be very much focused on a man’s world; the Farfalla line brings a gentle breeze of something new, enabling us to engage a whole new gamut of sensibilities. Indeed, the previous inset models sold very quickly.”
The Son of Earth Butterfly’s subtle butterfly wings from the Lepidoptera family are now enhanced with gold leaf. The blend of green, orange and black hues amid the gold leaf creates a unique colour balance; the interplay of the matching shades makes it look as if the gold is actually part of the wings themselves. Each tone naturally finds its place, the very particular texture of the butterfly wings reflecting light in an ever-changing way – varying with the place, the atmosphere and the time of day.
ArtyA really has outdone itself with the Farfalla, creating a living watch, alive with perpetual movement. The wearer sports a timepiece that will remain discreet when concealed by a sleeve but which comes to life when the Farfalla is exposed to the light, displaying all-new reflections each time.
Unique, customizable watches
Faithful to its primary desire to create “Unique Pieces”, ArtyA offers its customers customized cases and hands. This timepiece has a set of hands decorated with a large ‘A’ floating above the butterfly dial. The case here, a traditional round ‘Classique’ shape will be available in several sizes, 42mm and up.
The case features the side inserts that have become ArtyA’s aesthetic hallmark, too, along with a fine plating of ArtyOr, the brand’s exclusive alloy, offsetting the golden colours on the dial perfectly.
The timepiece uses a Swiss Made three-hand automatic caliber COSC Certified and is set on a black leather strap featuring black hand-sewn top-stitching. This sober finish creates a discreet, authentic effect – all the better to highlight the natural beauty of the butterfly wings displayed on the Butterfly’s dial.