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Singer Reimagined

1969 Timer

Material
Steel
Bracelet strap
Metal, Steel
Buckle
Folding buckle
Dial finish
Black multi-layer laquered
Water resistance
100 m
Size
40 x 46.9 mm
Thickness
14.5 mm
Movement
Manual-winding mechanical
Power reserve: 72 h, 21600 variations / hours
Functions
Hours, Minutes, Seconds
Zero reset flyback
Reference
SR301
Launch date
06.2023
Collection
Singer 1969
Price incl. VAT
32’200 CHF
Description

Singer Reimagined timepieces are by definition a love letter to the vintage design of iconic 60’s and 70’s timepieces, now enhanced by functional improvements and state of the art horological engineering.

1969 Timer represents the ultimate example of complexity distilled to its purest form. An intricate zero-reset system combined with a flyback device is the hidden technical gem behind this three-hands timepiece. A simple push of the button at 2 o’clock allows for lightning-fast elapsed time measurement using the central second hand of your watch.

The case size of the new Singer 1969 collection is 40mm. A sober and stylishly design to fit every wrist. A development in design based on well-researched ergonomic and functional considerations.
Stainless steel is the material we chose for the case. Solid, preciously finished and an ever classic. Brushed surfaces and polished edges, a Singer signature, are meticulously executed to provide a jewel-like appeal.
The two-pieces case features a domed glass-box sapphire crystal, providing an instant retro-look reminiscent of classic timepieces.
The vigorous curves of its shape are underlined by mirror polished edges providing dynamism and velocity.

The stainless-steel bracelet is composed of two contrasting elements. The edgy brushed “H” links are designed after racetracks’ curbs shape, providing a contrasted and vibrant effect. In contraposition, the rounded polished center links bring smooth reflections and sparkles of light. This combination ensures exceptional wearability and comfort. The brushed sloping facets are complemented by polished chamfers, visually extending the case profile with polished edges – a brand signature feature.
Tapering from 22 to 18mm, the new bracelet, incorporating an adjustable fitting system housed in the folding clasp, is perfected for the widest array of wrists. The micro adjustment mechanism, with 21 steps to precisely adapt the length of the bracelet by up to 2cm, allows an optimal fit, be it for gents’ or ladies’ wrists, without having to take the watch off.

The dial. Executed in a very deep and precious piano-black lacquer finish, dials are enriched with an applied signature golden crown ring, adding an iconic and unexpected detail which complements the sobriety and functional minimalism of the graphics. These elements are magnified by a domed glass-box sapphire crystal, visually extruding the dial out of its metal frame.

The new Timer 1969 three hands watch features for the first time at Singer, a more traditional time display. Despite the very sleek and minimal design it features a twisted function consisting of the zero-reset – flyback system allowing to use the central sweeping seconds hand as a smart and intuitive one-minute counter.

The movement. The pusher at 2 o’clock allows to reset and restart timing quickly without needing to go through the traditional sequence of start-stop-reset. This system offers the opportunity to execute instant and sequential measurements, without interfering with watch timekeeping. A proprietary clutch system allows the central seconds hand to be dissociated from the movement, while kept still, and to be reengaged for motion as soon as the push button is released.