DESCRIPTION OF THE LAUNCH OF FLEURY MANUFACTURE:
The ZEN lady watch represents the launch of Fleury Manufacture's activity, it is above all the fruit of a deep passion, it represents the first lines of a grand story ... the honor of participating in the art of watchmaking and the wish to pursue the legacy of this centuries’ worth national heritage. Its realization was driven by a great desire to realize a dream that goes well beyond the creation of a watch.
In fact, Fleury is an independent, family-owned artisanal watch-manufacturing company located in the countryside of Geneva, it is animated by the desire of sharing core values such as:
The mutual help of small independent craftsmen, trust, respect, fairness, sharing, creativity, development, evolution, education, independence and Freedom ...
The white mother-of-pearl on the dial was chosen for its natural and refined feel. Its celestial design invites us to imagine the movements of the solar system as well as the constellations of Orion, Ursa Major and Cassiopeia. This dial represents the encounter of water through the presence of the mother-of-pearl and that of the sky. In this way you dive into the world of Fleury Manufacture through its... spiritually... connected watches.
In addition, the choice of the hands shape gives a feminine appearance, and that of the color of the case creates a balance while highlighting the display of the time which is, in addition, represented by the 12 diamonds.
Finally, the FM01 caliber was imagined, designed and created with the desire to give the ladies' watch its Manufactured movement, thus granting it a touch of elegance through the visibility of its plates and bridges which retain a traditional but nonetheless original shape. The brilliance of the diamond-cut angles and the discoveries brings luminosity to the movement.
The realization of the FM01 caliber was also made possible thanks to the participation and the good will of various craftsmen.
One of Fleury Manufacture's objectives is to produce as much as possible in-house, and thus bring together the finest professions of the watchmaking art under the sign of an harmonious cooperation.
The Zen lady watch is the first achievement out of a source of great creativity. Customers also have the choice of personalizing their watches.
Fleury Manufacture favors producing unique pieces or in small quantities and highlighting artisanal know-how as well as the quality and respect of the independent artisans who participate in the creations. The Fleury Manufacture is keen to offer pieces which radiate a positive energy.
The harmonious line of the ZEN watch gives the chance of being worn by all generations of women.
In addition, Fleury Manufacture which is very sensitive to the nature that surrounds us, is committed to support a sustainable and respectful economy. It contributes to the protection and development of the local flora and fauna as well as its birds. Not forgetting the protection of water and forests.
Through the purchase of a Fleury product, you do more than just wear a watch that fits your taste, you also join a cause ... It is in this spirit that Fleury Manufacture wants to communicate this message, which is essential in an ever-changing world and economy.