RAYMOND WEIL PRESENTS THE NEW SHINE COLLECTION
Feminine, elegant and sensual, the shine collection features a unique patented system of interchangeable bracelets. It is a pure jewel for independent, modern women who want their watch to be a part of every occasion. When it was first launched in 2005, its glamour, strength and audacity left a footprint in the Brand’s history. For its 40th anniversary, the Swiss watchmaker presents a new shine, equipped with a quartz movement, combining delicate curves, feminine refinement, diamond purity and enchanting mother-of-pearl for some models. The 32mm round case has been harmoniously set with diamonds and plays with the nuances of light. Whether in steel or with yellow-gold PVD coated steel, shine’s many facets make this watch jewel a must - fully in tune with the rhythm of every woman.
Presented with two different straps, shine also plays with women’s various moods. A unique simple and discreet system accessible on the back of the watch has been entirely developed by the Brand’s internal Research and Development department. It allows women to choose between two looks and feelings by changing the bracelet in a wink. Thanks to this new RAYMOND WEIL’s patented, quick-and-easy interchangeable bracelet system, this watch jewel can go from a contemporary urban and casual look with its steel bracelet to a more glamourous and sophisticated evening style with the satin strap.
“Women have always been very important for RAYMOND WEIL and the Brand has been offering various ladies models since its beginnings. We are committed to develop elegant timepieces that will please their tastes. Both a watch and a jewel, the shine collection does not leave any woman indifferent, anytime of day or night”, says Elie Bernheim, CEO of RAYMOND WEIL.
The new shine timepieces are yet another sparkling example of the independent Swiss watchmaker’s unique creativity for 40 years.