Why can’t horology be a little bit more playful from time to time?
Founded during lockdown in London UK, Studio Underd0g adopts a playful approach in what is traditionally a very serious industry.
The Mint Ch0c Chip (Gen2) was built using current-day machining techniques to emulate a mid-century vintage silhouette, while integrating a refreshingly modern dial. The varied size of the sub-dials is offset by the branding and movement details, which allows the chronograph seconds hand to pass through uninterrupted. Idiosyncratic, yet balanced. A playful design detail that is often missed on first glance is the unique hour markings which are shaped like chocolate chips.
The Mechanical hand-winding ST-1901 Movement has an incredibly rich history; starting life as a Swiss Venus Cal.175 before the tooling and technical drawings were sold to the Chinese Airforce in the early 1960s. Studio Underd0g watches are Assembled in Great Britain, and come on a handmade goatskin strap courtesy of The Strap Tailor.