The evolution of an icon
Born in 1963 from the imagination of jack heuer, the carrera was inspired by the legendary “carrera panamericana mexico road race,” the world’s most grueling open-road endurance competition. since then, the carrera collection has become one of the most iconic series thanks to its unrivalled technology, inspired design and ultimate sense of timeless elegance and has perpetually reinvented itself, reworking the codes that shaped its legend to create a future worthy of its past and present.
In 2014, more than a half century after its creation, tag heuer is reaffirming its prestigious heritage and enriches the collection with new elegant, pure and refined automatic watches enhanced with luxurious finishings. refinement and elegance, the classic carrera trademarks.