SPEED, EMOTION, PRESTIGE
In 1963, jack w. Heuer, the son of charles-edouard heuer, started to work on a new chronograph specifically designed for drivers and motor-racing enthusiasts. A life-long fan of the sport himself, he knew what was needed: a wide-open, easy-to-read dial with a shock-resistant and waterproof case tough enough for road wear.
The following year he launched the result: a mechanical, manual-wound chronograph called the carrera. For the name, he reached back to a racing legend from the 1950's, the carrera panamericana, a five-day, 3300 kilometers (2100 miles) race across mexico. The most prestigious — and dangerous — endurance race of its day, the carerra, which in spanish means “competition of the highest order” remains synonymous with excitement, danger, adventure, and heroism.
«this limited edition heuer carrera chronograph has been created by me and is launched to celebrate my 80th birthday»
Jack heuer. The man with the vision. The man who designed tag heuer's most iconic timepieces, including the original carrera.
This year jack celebrates his 80th birthday with a limited edition 41mm chronograph.
The large opening with counters at 3 and 9 o'clock comes directly from the original design, in a sunray grey dial with heuer logo and touches of red. In addition it shows on its back jack's signature together with the heuer family coat of arms, which dates from the 15th century.
This coat of arms symbolizes for him the entrepreneurial spirit that has been the driving force now for over 150 years.