MAURICE LACROIX AIKON MERCURY 2019
Maurice Lacroix opens the year with a timepiece that unites the brand’s tradition of unique innovation with a contemporary, urban aesthetic. Presenting the AIKON Mercury, the first watch in the sports elegance collection of Maurice Lacroix to embody the spirit of the emblematic Masterpiece fine timepieces with a world premiere and patented display that embodies the complex nature of time.
REPRESENTING TIME ITSELF
At first glance, the AIKON Mercur y appears to be a nor mal watch, with central hours and minutes and small seconds at the six o’clock position. W ith the slightest tilt, however, the hour and minute hands spin freely, abandoning their chronometric duties. Hold the AIKON Mercur y upright, and the hands fall back and give correct time. This is the secret of the AIKON Mercur y. Like time, it slips away when you’re not paying attention. Like time, it reasser ts itself when you need it.
The patented mechanism behind this innovative display took 3 years to develop and per fect in the manufacture facilities of Maurice Lacroix in Saignelégier. This location, at the hear t of the Swiss Jura that forms the supply lifeline of the Swiss watch industr y, has enabled Maurice Lacroix to develop and premiere some of the most creative expressions of timekeeping seen in recent years, such as the Masterpiece Roue Carrée, with its interlocking eccentric gears, and the Masterpiece Mysterious Seconds.
The AIKON Mercury combines an unprecedented “free hand” system that works with natural forces of gravity to read and display time from a double snail-cam mechanism hidden beneath the dial. One snail cam is associated with the display of hours, making one complete rotation ever y 12 hours, while the other is associated with the display of minutes and rotates once ever y 60 minutes.
A NEW URBAN AESTHETIC
The launch of the AIKON collection in 2016 was a return to the iconic design codes of Maurice Lacroix in the 1990s, updated for the new millennium. The sophisticated lines of the AIKON incorporated a robust profile with strong angles and sharp interplay between matt and polished surfaces. While the emphasis in existing AIKON automatic models has been on subtle elegance, with their textured guilloche dials, the AIKON Mercury takes a cue from the powerful Masterpiece series and features a transparent sapphire dial showcasing a darkened skeletonised module. The skeleton design that has been a signature feature of Maurice Lacroix since the 1990s has now been updated, with a combination of circular brushing and hollowed, sandblasted bridges towards the centre of the dial giving a strong, contemporary look.
Maurice Lacroix is known for thoughtful, attentive design that focuses on detail, and the AIKON Mercury is no different. The distinctive AIKON bezel and the leather strap with integrated M logo are hallmarks of the collection, but the AIKON Mercury, as expected, goes one step further. The hours and minutes are now indicated by refined dauphine hands filled with white Super-LumiNova, and their counterweights offer additional visual interest whenever the hands cross and the M logo counterweight of the hour hand is briefly encircled by the counterweight of the minute hand. This effect, as straightforward as it appears to be, required the Maurice Lacroix development team to undertake numerous stages of calculation, computer simulations and prototyping to ensure that the hands are not only well poised on the dial of the watch, but that their centre of gravity is perfectly situated in order to allow the hands to move easily when the watch is turned away from the upright position.
The name of the AIKON Mercury makes reference to the quicksilver fluidity of time, channelling a dynamic energy that is further reflected with the unpredictable hands. The versatility of the AIKON Mercury lies in its easy transition from urban chic to rugged elegance, in the organic curves of its skeleton design against the classic geometry of its hands and hour markers, in the high-concept time display housed in a contemporary steel case, offered with both black alligator leather strap and 5 rows metal bracelet.
The promise of every timepiece from Maurice Lacroix is that “Your time is now,” and the AIKON Mercury takes this to the next level. Its unique time display mechanism is designed to respond to the wrist motion taken when its wearer raises the watch to read the time. The AIKON Mercury directs itself specifically to the wearer and no one else — your time is now, and it is for you only.